Director, Marketing and Communications

Experience

Ten plus years of hands-on communications and marketing experience preferred. 5+ years at a manager level directing the work of others or equivalent experience.

Travel

30%

Specific Duties and Responsibilities

• Responsible for the management of all public and media relations; social media; internal communications; video and podcast production; associated agency relations and editorial oversight for publications and corporate websites.
• Provide oversight, strategic direction, and messaging for corporate communications programs and written communications, including electronic and print communications, company publications, media / press material, reports, agency and partner communications, and social media / online engagement communications.
• Field inbound media requests and deliver key content, quotes and materials in a timely manner and screen media requests for value to the business and determining company participation.
• Ensure that all activities related to obtaining, maintaining, and renewing SKILCRAFT licenses and permits are managed in a timely and accurate manner.
• Provides oversite for compliance with applicable ISO requirements and regulations. She/He will assist in monitoring, documenting, and reviewing SOP status to ensure accuracy and compliance with standards.
• Identify, prepare for, and manage issues as needed, including consulting with appropriate departments to secure approval of media statements.
• Works with Vice President, Marketing and Communications to identify internal and external marketing / communications opportunities and solutions, and to define and execute appropriate strategies to support them.
• Provide strategic support and management of the organization’s meetings and events, including national conferences; facilitate conference planning committee composed of nonprofit agency CEOs and NIB leadership.
• Collaborate with the marketing/creative team to develop integrated communication campaigns for product and company initiatives that maximize the impact of strategic messages.
• Work closely with marketing and advertising staff and consultants to develop and implement the organization’s overall marketing strategy and product/service-specific marketing campaigns.
• Maintains NIB brand guidelines and ensuring packaging and graphics design meets industry best practices and federal guidelines. Actively engages with Vice President, Marketing and Communications in the execution of the organization’s communication and marketing strategy through branding, graphic design, conference and trade show graphics packaging design and brand licensing.

• Work closely with the vice president, marketing and communications on developing, managing, and executing company’s comprehensive integrated marketing and communications plan to ensure the company’s positioning and messaging align with creative designs.
• Counsel the organization’s President and other senior management leaders on public relations, marketing, and communication matters.

• Manage and mentor the work of all direct reports. Manage full-time consultants and public relations agencies of record to ensure effective and efficient departmental functions.
• Advise and assist associated agency public relations and marketing staff in the development and execution of local communications and marketing efforts.
• Develop and maintain strong relationships with associated agency counterparts and engage as needed in support of national public relations and marketing activities.
• Provide strategic communications support on high-visibility, national issues and initiatives; oversee and integrate communications efforts and messages across organizational departments and external stakeholders, as necessary.
• Lead special projects at the direction of the vice president, marketing, and communications to advance the mission and goals of the organization.

This job description does not imply that these are the only duties to be performed. The incumbent in this position will perform such other tasks as may be required for the effective operation of the Division/Department upon receipt from his/her supervisor.